The changing face of real estate
It’s no secret that today’s consumer is more equipped with information than ever before. From EBay, Google and blogs, to online retailers and consumer advocacy sites, buyer behaviour has never been so fragmented, yet thorough.
Gone are the days when you would walk into a store, do a few price comparisons, and walk out with something. When you want to buy a digital camera or computer, you don’t leave home. You do your research on the Net, and you’ll likely make your purchase online, too.
Real estate is another market segment in which the Web is having significant impact. In the past, interested customers would phone a Realtor’s paging service, leave their phone number, and wait in trepidation for real or perceived pressure to buy, sell or at least set up a meeting.
Today, the Internet has given even tire-kickers the expectation of being able to find out what they want, when they want it — in virtual anonymity.