Small brokerages carve out niche in Northeast Florida real estate industry

The distinctly homey vibe at the two-room office Lee Norville opened 30 years ago in his hometown is no accident.For example, the weekly sales meetings at 1938 Hamilton St. near Avondale always start with a prayer and sometimes end with a group hug.

The meeting agenda calls for the small cadre of Realtors to share kudos, war stories, listing updates and advice.And birthdays, anniversaries and other special occasions are celebrated.

via Small brokerages carve out niche in Northeast Florida real estate industry.