Financial considerations are often a focus of marketing campaigns, and those considerations are addressed even more now, during the COVID-19 pandemic, as personal economics are taking a hit for many Americans. While most ads today seem to be targeted to the 18-49 demographic, Boomers are the essential target for most ads regarding reverse mortgages as an instrument to consider when planning financial security, or to pay off debt, lower monthly payments or a variety of other uses.
Source: Loan Reg Protection is in Place for Reverse Mortgage Borrowers