HUNDREDS of HomeVestors billboards across the United States proclaim, “We buy ugly houses.”
But local franchisee Nick Cifaldi says the billboards should read: “We help homeowners in ugly situations.”
“It’s not what people think,” says Cifaldi, who bought a franchise in HomeVestors of America 18 months ago. “It’s not like I’m just buying ugly, dumpy houses. There are a lot of houses that are very nice. It’s just the situations that are ugly.”