Club owner looks way beyond the beach [South Florida]
Nikki Beach has embarked on a major expansion into branded hotels and casinos, real estate and even a cruise ship.
Think Nikki Beach, and dance-until-dawn night clubs, champagne sprays on the sand and four-poster beds by the pool come to mind.
Now Nikki Beach owner Jack Penrod wants you to think bigger — hotels, resorts and even a cruise ship, all bearing the Nikki Beach moniker and its stamp of über hip luxury.
”We want to grow the brand. That’s what it’s all about,” says Penrod, who opened the first Nikki Beach Club on South Beach a decade ago. It has since grown to span 18 restaurants and clubs in seven countries.