Technology Changes World of Real Estate
Like so many industries, technology has brought big changes to the selling and buying of real estate.
Some agents – and their sales counterparts in other corners of the business world – have taken to it better than others, says real estate agent consultant and coach Michael Russer.
Russer travels the world, pushing his brand of Internet sales help while sharing the stories of agents who have locked in to what a specialized Web presence can do for them, whether it’s going after military buyers, condo customers or nudists.
He spoke before more than 200 Coldwell Banker agents in SeaTac, Wash., recently and preached niche marketing and passed along a potentially counterintuitive message: Make marketing about the customers, not you.