The sales pitch was great, but the company fell apart

Invest in real estate. Make money. Improve neighborhoods.
That was the pitch, and it usually started with a ride.
Cary McEntee would be at the wheel, steering his black Cadillac Escalade through some of Hampton Roads’ poorest neighborhoods. His brother, Jacques, usually rode shotgun.
Potential investors rode in the back, watching houses pass by in Norfolk, Portsmouth and Newport News as the brothers kept up a dizzying banter, finishing one another’s sentences, extolling the can’t-fail promise of a red-hot housing market.