Location, location …. timing

Location, location …. timing

Builder finding it tough to sell his hurricane-resistant houses in a swirling real estate market.

You know what they say about the importance of location in real estate.

But the recent flow and ebb of the housing market have reminded us another word belongs with that “location, location” mantra: timing. It’s a hard-learned lesson for home buyers, investors, builders and everyone else who makes a living in the real estate market.

Mike Marcus is no newcomer to the game; his Sarasota Builders and Remodelers has been in business for years. But even an experienced contractor like him feels the pinch of the slowdown in sales and the subsequent reduction of prices.