Celebrity name-dropping, Twitter contests, skywriting planes and free grub are all strategies home sellers and real estate agents are using to entice buyers to the closing table in South Florida’s oversupplied and uncertain housing market.
The list of marketing gimmicks used to sell houses and condos has grown longer and more eccentric as the real estate market has struggled toward an awkward rebound, characterized by high sales volume and deeply discounted prices.
In terms of selling properties, the sellers’ strategies—which include catering to the ever-important international buyer—have helped push sales numbers to boom-time levels, although prices in parts of the market continue to sputter.
via South Florida home sales hit 6-year high in volume but not price.