Ulmer’s mantra key to his rise, ruin
Playing the dual roles of preacher and friend, John Ulmer unlocked the secrets of his lucrative housing empire at a Florida real estate “boot camp.”
“It’s not voodoo,” he said.
With dozens of eager would-be developers hanging on each folksy catchphrase, the college football player, now paunchy and bald, outlined two parts of his game plan: Buy low and sell high.