Corcoran exec Pamela Liebman says realistic expectations are key to real estate sales success
It’s been six years since The Corcoran Group made its dramatic entrance from New York City onto the Palm Beach real estate stage, instantly acquiring local cachet by acquiring successful broker Paulette Koch’s namesake agency here in late 2003 and, shortly thereafter, purchasing McCann, Coyner & Clarke.
For the next five years, as the nation’s real estate bubble over-inflated, Corcoran enjoyed heady success. And so did Pamela Liebman, once the protege of the legendary Barbara Corcoran, who left the Manhattan-based agency after selling it to the massive NRT Inc. in 2001. The year before, Liebman had become Corcoran’s president and CEO, the position she still holds today, overseeing 2,300 employees and a company with sales totaling $10 billion last year.
Palm Beach was a natural fit for Corcoran, company officials said in 2003, as were the offices Corcoran was adding in The Hamptons, decisions that created a synergistic real estate triangle — with New York at its key point — to serve higher-end clients in all three markets.
Under Liebman’s leadership, Corcoran also expanded its reach in Palm Beach County, acquiring an office in Delray Beach and opening an office — since closed — in Palm Beach Gardens.