What Condo Purchasers Want: Fine Art?
“It needed more culture and authenticity if we expected to sell 450 units at prices ranging from $550,000 to $4.5 million,” said Tom Harrison, a Colony Capital principal.
So Harrison did what some other apartment and condo developers are doing to woo sophisticated city dwellers: He created a sizable budget for art that would set the Azzurra apart from other towers nearby.